Wow, I can’t believe it has already been two weeks since we hosted our launch party! The party was fabulous (thanks to our amazing team and vendors) and we could not have asked for anything more.
We hosted the launch party at the St. Regis in Buckhead Atlanta. What an amazing venue! My goal for the event was to create a luxurious and whimsical experience for each of our guests. I wanted to tantalize the five senses. I hand selected the menu so that guests could enjoy delicious food, hear music that made the pulse of the party thrilling, see all of the visual enhancements such as the balloon décor, smell the delightful floral scents and candles, and touch and interact with each party collection.
Let’s chat a bit more about the menu (I love yummy bites and selecting the menu was one of my favorite parts of my planning process). Guests raved about the grilled baby lamb chops with pistachio butter! We also had a sushi bar and a beautiful array of charcuterie. Additionally, guests were able to enjoy a mini tomato soup and grilled cheese pairing, roasted heirloom tomato crostini, compressed watermelon with feta, mint and balsamic pearls as well as pork belly on seared scallop. We also featured a signature drink offered to all of our VIP guests, which we called the Scarlett Smash.
I wanted guests to be fully immersed in the Scarlett Collection. I wanted them to have the ability to touch and interact with all of our products. To really feel what it would be like to #partywithscarlett. The St. Regis so very graciously allowed me and my team to create a show room so that guests could personally experience each collection. We hosted the actual event in the pre-function area and displayed all of the collections in the ballroom. I wanted things to be set up exactly as though they were in someone’s home or a venue of their choosing.
I really can’t rave enough about the vendors that made this night possible. Everyone was so amazing and each of them attended. All of our web design and branding was done by the amazing Provocco (be on the lookout for a future post about them and the great experience we had). A very special thanks to Graceful Tables who provided the fantastic linen for each party collection, Tulip Blooming Creations provided the absolutely stunning florals, Sweet Seats provided chic and elegant seating and tables, our photography done by no other than the fabulous Kelley Raye, our stunning furniture provided by Collection Event Furnishings, and our extraordinary DJ and awesome photo booth provided by Jammin DJ’s. All marketing and PR was done by The Affinity Group International (we couldn’t have done it without them)!
We really had quite the dream team. Check out the photos below of all of their amazing hard work! Thank you again to all of our vendors as none of this would have been possible without them.