Hey y’all,
Wow. I can’t believe it has already been a year since we hosted our launch party! The party was fabulous (thanks to our amazing team and vendors) and we could not have asked for anything more.
We hosted the launch party at the St. Regis in Buckhead, Atlanta. What an amazing venue! My goal for the event was to create a luxurious and whimsical experience for our guests. I wanted to tantalize the five senses. I hand selected the menu so that guests could enjoy delicious food, hear music that made the pulse of the party thrilling, see all of the visual enhancements (such as the balloon décor), smell the delightful floral scents and candles, and touch and interact with each party collection.
The Menu
Let’s chat a bit more about the menu. I love yummy bites. Selecting the menu was one of my favorite parts of the planning process. Guests raved about the grilled lamb chops with pistachio butter! We also had a sushi bar and a beautiful charcuterie. Additionally, guests were able to enjoy a mini tomato soup and grilled cheese pairing, roasted heirloom tomato crostini, compressed watermelon with feta, mint and balsamic pearls, as well as pork belly on seared scallop. We also featured a signature drink offered to all of our VIP guests, which we called the Scarlett Smash.
The Experience
I wanted guests to really feel what it would be like to #partywithscarlett. The St. Regis graciously allowed me and my team to create a show room so that guests could personally experience each collection. We hosted the actual event in the pre-function area and displayed all of the collections in the ballroom. I wanted things to be set up exactly as though they were in someone’s home or a venue of their choosing.
The Vendors
I can’t rave enough about the vendors that made this night possible. Everyone was so amazing and each of them attended. All of our web design and branding was done by Provocco. A very special thanks to:
- Graceful Tables – fantastic linen for each party collection
- Tulip Blooming Creations – stunning florals
- Sweet Seats – chic and elegant seating and tables
- Kelley Raye – photography
- Collection Event Furnishings – furniture and our extraordinary DJ and awesome photo booth provided by
- Jammin DJ’s – extraordinary DJ and awesome photo booth
- The Affinity Group International – all marketing and PR
We really had quite the dream team. Check out the photos below of all of their amazing hard work! Thank you again to all of our vendors, as none of this would have been possible without you.
